Marketing SUR INTERNET

MARKETING SUR INTERNET

Sources de Geoscopie <Sources Inter<Sources Internet> Sources Biblio Librairie

SOURCES

0 ~GENERALITES-

ANNUAIRES ET MOTEURS
- http://www.e-dirco.com portail communautaire destiné aux directeurs commerciaux et marketing, ainsi qu'aux dirigeants d'entreprises et à tous ceux qui sont concerné par la fonction commerciale. A vocation de faciliter l'accès à l'ensemble des informations et services disponibles en la matière sur le web.
- Double Click Annuaire consacré au marketing et à la publicité en ligne sur le site de la régie publicitaire américaine
- SalesLinks : Skills & Techniques and Sales Research,Sales Philosophy and Teachers, Gurus & Fun Folks.
- Ad Guide Annuaire consacré au marketing et à la publicité.
- Advertising, Marketing and electronic Commerce
RESSOURCES
- www.optimarges.com site du développement international des entreprises, conçu par des exportateurs pour des dirigeants qui cherchent à développer leur activité sur les marchés étrangers.

1 CHRONIQUES

Web Marketing Today A free monthly electronic newsletter about Internet marketing and doing business on the Web.Liens, dossiers, moteur de recherche

ClickZ marketing traditionnel et interactif; moteur de recherche , listes de diffusion, forums

Direct Marketing News agency news, lists and databases, catalogues, telemarketing, and marketing on the Web.

Direct Magazine Regular reports on database marketing, lists, creative, interactive, and other segments of the industry.

Journal of International Marketing Sales Marketing Networks Operations & Fulfillment Magazine

Markenet site Canadien Le magazine de la stratégie marketing sur Internet.

Internet Marketing Ressource

Marketing and Design Daily

2 GEOGRAPHIE

http://ideas.uqam.ca/EDIRC/index.html pages de l'EDIRC concernant tous les autres pays du monde.

Marketing Week Online Britain's leading marketing industry journal. This week's marketing news, job vacancies and discussion forums.

3- INSTITUTIONS-DROIT

4 INTERNATIONAL

Avenir Export: informations et conseils

5 ECONOMIE

1999 Survey of Sales and Marketing Technology Which technologies do sales and marketing managers find most essential? Where is the return on investment on sharing data most evident? What kind of revenues do sales and marketing executives expect to get from their Web sites? Sales and Marketing Management Magazine asks questions like these in its technology survey each year and publishes the results in the online version of the magazine. Among the highlights: 1) the computer has surpassed the telephone as the technology tool of choice; 2) 90% of sales managers have access to shared customer data, with trackable results in improved teamwork, cost savings, improved sales close ratios, and other areas; and 3) managers expect the share of company revenue generated by the Web to triple - from 8% to 24%-by 2003.

6 SECTEURS ET ENTREPRISES

The Direct Marketing Association

Electronic Commerce

Selecting A Sales Force Automation Vendor a detailed planning, evaluation, and vendor management process that balances costs, benefits, risks and,especially, the acceptance of end users in the sales organization. "No matter how technologically superior a system is, if the end users fail to utilize it, the investment will be of limited value," Petersen writes. "The vendor must support an operating environment that is 'workable' from a corporate standpoint.The ultimate solution must operate between these parameters."

CRM Guru.com Customer relationship management "the highest priority for CEOs" and is taking advantage of the Web to convince them it's true (and, of course, to promote his expertise).

Customer Relationship Management Andersen Consulting recently completed a series of studies on the impact of CRM capabilities on financial performance in several industries. A brief summary of the findings in the first of these industries-telecommunications-is available here. The study, based on a 400-questions survey of close to 100 executives in 42 local, long distance, wireless, and cable companies, found that "as much as 50 percent of the difference in return on sales between average- and high-performing companies may be attributed to CRM performance. It also identified the specific CRM capabilities in marketing, sales, and customer service that had the most impact. A fuller executive summary of the findings can e ordered via this Web page. Findings for the electronics and high-tech, chemicals, pharmaceutical, and retail industries are expected to be released soon.

Un portail de la relation client

un portail du web marchand

Marketing 1 To 1 Peppers and Rogers Site des gourous du marketing 1 to 1.

Chase Online Site du gourou du marketing interactif Larry Chase

Eurobytes Société française de conseil sur Internet éditant une lettre hebdomadaire sur le marketing interactif

Asterop Un outil d'aide décisionnelle en ligne. Combine vos prores données avec des banques statistiquues pour études de marché

PUBLICITE

7 SOCIETE

American Demographics: Marketing Tools Consumer trends and their impact on and use in consumer marketing are the focus of this site

Ask An Expert Page Social Studies Economy and Marketing Professionals Personal and College Advisors...

Permission Marketing: : www.permission.com

;8 OPINIONS

Hermes Project analyse de l'utilisation commerciale d'Internet , comprendre la motivation des sociétés et des clients à faire du business sur le Web, méthodologie permettant de suivre l'évolution du commerce électronique.

9 PERSPECTIVES

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