Mr Carlo SPAGNOLI

Unioncamere Unione italiana delle Camere di Commercio Industria
Artigianato e agricoltura
Piazza Sallustio, 21
I.00183 ROMA
Tél. : 39 06 470 43 19
Fax : 39 06 470 42 22

Conclusions :	Présentation Power Point
	Texte

Problems/Focal points

• The context in which enterprises are involved (most of all: huge number of web informations to face);
• SMEs scarse capability of explicitly stating their own Internet needs, as they are often unable to bring their own needs into focus;
• General lack of informations concerning the new and complex paradigms SMEs are often faced to;
• Lack of SMEs-focused initiatives/guidelines in this area

Solutions /Best practices

• Focusing on SMEs’ real needs (a sample of 4000 enterprises in France, UK, Germany and Italy were recently enquired: only 16% have a web-site.

Their priorities concerning informations to be put on Internet: 1) infos on products; 2) infos on client services; 3) infos on product sale);

• Identifying quality support services (starting points: other consolidated experiences and methods);

Solutions /Best practices

• Identifying a work methodology - especially referred to e-commerce issues - based on enterprises indicators expressed both by:

- the demand side: name of the Internet users; tools utilised (equipment, informations and communications); name of the web-sites identified;

- he supply side: web commerce, business to business commerce, residential commerce, publicity;

• Improving networks between public authorities and others subjects involved in enterprise support services;

Solutions /Best practices

Defining strategic SMEs’ perspectives:

• the adeguate degree of information and standardization;
• the promotion of innovative growth and freedom of action;
• the trend towards customer satisfaction and risk- oriented behavior

Solutions /Best practices

• Making constant up-dating enquires (e.g. via questionnaires among a significant number of enterprises, inventories of the best and/or most used practices, discussion-fora, networks among Member States) and finally putting those pieces of information at disposalof Internet operators and users;

Solutions /Best practices

• Passing from a situation of "bureaucracy" to a situation of "ad-hocracy" (i.e. proactive attitude to information technology in a situation of adaptive change; high level of dynamics and information transparency; using information technology to react to external changes )

Recommandations /Policies

• Starting from SMEs point of view (comprehesion of their needs);
• Offering practical and productivity-oriented support services;
• Providing each SME with individual responses to each specific problem, with an aim to develop a common methodology;

Recommandations /Policies

• Providing/consolidating benchmarking systems and inventories of best practices;
• Ensuring that enterprises will closely co-operate and communicate to each other;

Recommandations /Policies

• Developing an innovative approach mostly for public authorities (both national and European ones);
• Creating networks of Observatories on Internet use by the SMEs;
• Guaranteeing continuity of actions to those groups - at European level - already dealing with SMEs Internet promotion since they represent an extremely qualified partner within the global virtual community

 

"Contrairement aux souhaits des utopistes du XIX siecle et des hippies des annes ‘70, aujourd´hui les "communautés" sont devenues virtuelles, elles sont coteés en Bourse et valent des fortunes"

Le Monde, mardi 9 fevrier 1999