Incremental improvement or transformation:
A negotiation framework for groupware

 

by

 

Olivier Nora

 

Ingénieur des Mines (1995, France)
Ingénieur de l’Ecole Polytechnique (1992, France)

 

Submitted to the Sloan School of Management

in Partial Fulfillment of the Requirements of the Degree of

Master of Science in Management


at the

Massachusetts Institute of Technology

June 1997

 

Ó Massachusetts Institute of Technology (1997)

ALL RIGHTS RESERVED

 

 

Signature of Author

Olivier Nora
MIT Sloan School of Management

May 15, 1997

 

Certified by

Wanda J. Orlikowski, Thesis Supervisor

Associate Professor of Information Technologies and Organization Studies

 

Certified by

JoAnne Yates, Thesis Reader

Associate Professor of Management Communication and Information Studies

 

Accepted by

Jeffrey A. Barks

Associate Dean, Master's and Bachelor's Programs

 

Incremental improvement or transformation:
A negotiation framework for groupware

 

by

 

Olivier Nora

 

Submitted to the Alfred P. Sloan School of Management

on May 15, 1997,
in partial fulfillment of the requirements of the Degree of

Master of Science in Management

 

ABSTRACT

Although groupware is a promising new category of technology, it does not seem to fulfill the expectations that are often associated with it. In this thesis, I conducted a field study in France to further examine people’s issues around these new technologies.

The results from the study led me to introduce a negotiation framework with which I look at group processes as an ongoing negotiation between group members. Using negotiation theory, I categorized these processes into integrative and distributive ones and explained how integrative processes are related to teamwork and distributive processes to internal competition and/or use of power. This led me to identify four situations characterized the desired changes around groupware: improvement of existing integrative or distributive processes, or organizational transformation introducing new integrative or distributive processes.

Using this framework to categorize cases from the field study and from documented studies in the USA, I suggested that looking at groupware from a negotiation perspective could help differentiate between situations which are fundamentally different. In each situation, similarities in comparable cases that I observed could be related to outcomes suggested by negotiation theory.

This led me to suggest that analyzing desired changes around groupware with the negotiation framework and interpreting outcomes from negotiation theory in each situation can highlight different critical success factors, challenges or evolutionary steps that an organization might experience as it introduces groupware.

 

Thesis Supervisor: Wanda J. Orlikowski

Associate Professor of Information Technologies and Organization Studies

 

Thesis Reader: JoAnne Yates

Associate Professor of Management Communication & Information Studies